Affiliate Marketing with a Twist - The Free Way to Easy Money

Article marketing is nothing new. But applied to affiliate marketing it is the easiest way to make money online. And best of all, you can do it without spending a dime using only free tools available online.

This is all you will need :

- A free keyword research tool,
- A free text editor,
- A free Clickbank account,
- A free Blogger account.

Do a quick search on your favorite search engine and you will find these free tools very easily.

Quick cash blue print :

1 - Keyword research :

Using your keyword research tool, search for low competition keywords. Those are keywords that have at least 300 searches a month and that have less than 5000 competing pages in Google (when entered between quotation marks like this "keyword"). Try to find 5 to 10 good keywords related to the same topic.

The idea is to focus on keywords for which you can get a first page ranking in Google, Msn and Yahoo.

Hint : If you have no idea of which market to target, start by checking popular phrases like : how to, purchase, get rid of, help, cure, tips, etc.

2 - Find a digital product to promote

Go to Clickbank.com and find a product related to your topic. Choose one that pays at least $15 to $20. Generate your affiliate link and write it down or save it in a text file on your computer.

3 - Article writing :

Write an informative article (approximately 400 words) focused on each of your keywords. Put your keyword in the title and in the first and last paragraph of your article. Also sprinkle it throughout your copy. You can also throw in a few other keywords related to your topic. This will help you rank well.

Most important, write a great bio box that will make people want to learn more and click on the link to your blog. Put your keyword in your bio box as an anchor text link to your blog.

4 – Set up your blog.

More and more article directories will not let you put your affiliate link in your bio box. So your blog is going to be your landing page. The idea here is to put up a simple blog that will presell (not sell) your product and make people click on your Clickbank affiliate link to go to the sales page.

Hint : set up a blog for every product you promote and give it a keyword focused name.

5 – Submit your articles to article directories.

You will need to find article directories with a PR of 5 or more. These are the ones Google likes and it will help you get a first page ranking in the search engines and drive tons of free traffic to your blog.

Post one article a day on each article directory and do not post the exact same article to more than one directory.

Hint : Your best choice is Ezinearticles.com. You will need good quality articles, but it is the most powerful directory online. Alternatively you can use Goarticles.com.

6 – Rinse and repeat !

Article marketing is a game of numbers. The more articles your submit, the more money you will earn. But every product is not going to be a winner. Some will do well, some will not. So test a new product every week putting up 5 to 10 focused articles each time.

That is all there is to it. This may seem to good to be true, but it really does work. Off course it will take a couple of weeks for money to start rolling in on a regular basis but the magic of this method is that once you write a money making article it will generate residual income for months and maybe even years -- without ever costing you a single dime.

Four Ways to Immediately Improve the Quality of Your Writing

Writing is not really an art. It is a craft, and crafts can be learned. Here are four techniques you can use to immediately improve the quality of any writing you do, from business letters to web site articles:

1. After you run your spell checking software, go back and reread your writing. Very few people are good spellers, which is why spell checking software became popular years ago. Unfortunately, reliance on the software leads to silly errors. For example, the words "form" and "from" are both good, legitimate words. But if you wrote a business letter that said, "We will be taking $200 form your checking account to cover the payment," would your spell check software catch the error? Yet a simple typo changed "from your checking account" to the silly "form your checking account. Spell checkers are a convenience, but they are neither authoritative nor infallible. Always read through your writing at least once after you spell check -- and keep a dictionary handy.

2. Use that famous "KISS" principle for your punctuation. You know the rule, don't you? "Keep It Simple, Stupid" is the rule regarding punctuation. If you don't know how or when to use a semicolon, then avoid semicolons; you'll only display ignorance if you get it wrong. In keeping with that KISS principle, limit your use of commas. Far too many people use far too many commas. Just because a sentence is long does not mean it needs a comma. Well-placed commas make reading easier and are appropriate. Commas thrown in simply to break up the words are incorrect and distracting. Another important rule of punctuation is to avoid using exclamation marks almost always. If your choice of words, sentence structure, and overall prose don't convey the sense of excitement you are seeking, an exclamation mark won't do it. If your writing conveys your sense of excitement, an exclamation point is, well, pointless.

3. Make sure your writing is grammatically correct. You don't have to be an English teacher to get the grammar correct. You simply need to learn the basics -- verbs and subjects agree in number, for example. That is, "he was" is correct; "they were" is correct. To say "they was" is incorrect. If you aren't sure about using grammar, especially if English isn't your "first" language, go to some good reference sites for fundamental English grammar and usage. (If you are writing in another language, the same advice holds true for that language.) Invest in a good, basic grammar book or style manual. Check with any bookstore, online or offline, and you can find one.

4. When you finish some writing, put it aside for a couple of hours or days (if possible), then reread it before you let go of it. Of course, if you're writing or dictating a business letter or other "time sensitive" document, this may not be possible. If you set your article or story aside for even a day, then reread it, you may be surprised at glaring errors or significant changes you will want to make. And you thought before that it was finished. Many writers and teachers have commented that all true writing is done in the rewriting. Take that advice to heart and you will significantly improve your writing.

These four steps, rechecking your spelling, taking care with punctuation, watching for fundamental grammar errors, and rewriting, will improve your writing. They are proven tools used by every word craftsman.

Split Testing to Improve Your Website

Most people change their website's pages whenever they get a new idea. They think that each change is going to improve their site and make them more successful.

Of course, there are basic improvements you can make as you are writing the content for your site. And for the first few weeks you may notice some shortcomings that need to be remedied.

But, after a few days or weeks your site becomes stable. You don't find any more errors in spelling or grammar. The graphics look like they belong on the site. And your order link or opt-in form performs correctly.

You're now ready for split testing. This is a slow, incremental improvement of your site through ongoing testing.

Split testing involves making an experimental change to one of your pages, measuring the effects of that change, and analyzing the significance of differences in measured results. In other words, a split test attempts to determine how a change to your site affects some measurable response.

There are several decisions you must make to conduct a split test.

First, you need to determine what change you want to make. Typically you will change a headline, a sentence or two in your sales copy, the price of your product, the wording of your guarantee, change an image, or alter some other single feature of your page.

You will use two (or more) nearly identical pages. The difference being that one page has the "original" material while the other "experimental" page has the change applied.

Second, you must decide what "success event" to measure. For many people, it will be sales of a product or clicks of the order link. Some will want to measure the number of opt-ins. Others will measure the clicks to a pay-per-click service like AdSense.

To measure successfully, you must know how to distinguish successful responses from your "original" and "experimental" pages.

For example, many affiliate programs allow you to include a campaign ID in your link. By placing one campaign ID in the order links on the "original" page and another campaign ID on the "experimental" page you can determine the number of clicks and the number of orders coming from your pages.

Other people use a redirect script that keeps statistics on each redirect request. Redirect scripts typically use a keyword to select the URL for redirection. You can use keywords like "original" and "experimental" and have both redirected to your affiliate program's order page. Then you can use the admin function of the redirect script to look at the number of clicks to the order page from both your "original" and "experimental" pages.

Next, you'll need a script to randomly deliver your original or experimental pages to your site's visitors. It would be helpful for this script to place a cookie on the visitor’s computer so the same page is delivered when the visitor returns.

Finally, you'll need to analyze the results. The Chi Square statistic is often used to determine the significance of experiments similar to this. While differences in results often seem satisfyingly clear, they often are not statistically significant.

For example, consider two pages that are each displayed 500 times. One page resulted in 20 sales while the other page resulted in 30 sales. "WOW", you say. "One page caused 50% more sales than the other page. That's got to be meaningful."

In this case we had a total of 50 sales, all things being equal, we would expect 25 sales from each page. The difference for both of your pages was only 5 sales. One page made 5 more sales than expected while the other made 5 fewer sales than expected. This could easily be the result of random variation rather than being caused by differences in your pages.

To help you understand, consider this story. Two random people are each given 500 pennies and each is placed 30 feet from a small can. They toss their pennies at the can. One person gets 30 pennies in the can while the other gets only 20 in the can. Can you conclude that the person who got 30 pennies in was significantly more skilled at tossing pennies than the other person?

No. In fact, if this penny tossing experiment was repeated 100 times, it is likely that 15 of those results would differ by as much or more than our example. That's too close to simple random variation to believe that there is a real difference in skill levels between the people tossing the pennies.

For many experiments, a "statistically significant" result means that the differences we seen in our result would occur 5 or fewer times if a similar random experiment was repeated 100 times.

So, we should not conclude that there is a significant difference in the ability of our pages to deliver the "success event."

There are now two things we can do. One is to conclude that the change we made to our "experimental" page is not statistically significant. In this case we can move on to the next split test experiment.

Or, we can continue this split test and hope that the ratio of sales remains the same. If we carried on the split test longer and found the same ratio of results, the differences could be significant. Consider doubling the number of exposures of your pages. If the ratio held, and we now have 60 sales compared to only 40 sales, that result would be statistically significant.

In 100 truly random experiments, successes having differences similar to 60 and 40 would occur fewer than 5 times. This is a good indication that the observed differences were not caused simply by random chance. Rather, we can conclude that there was a real cause for the observed differences.

The Chi Square statistic can be found on many spreadsheets, including Excel. With this statistic you compare the expected success values with the actual success values. When the statistic has a value of 0.05 or less you can conclude that there was a real reason for the differences.

Don't expect every split test experiment to yield important results. Perhaps a third of your split test experiments will show the experimental page significantly improved sales. A third of the time there will be no significant difference. And a third of the time, the experimental page will cause a decrease in sales.

The Benefits of Outsourcing Your Business Functions

Whether you own a small or large business, chances are very good that you can benefit from outsourcing some of your business functions to outside vendors. Ideally, you want to be in a position where you are working on your business, rather than in your business.

Running and operating a business positioned for growth requires many different key functions. For starters, you must handle accounting, administration, customer service, as well as sales and marketing. Many new small business owners attempt to tackle all of these functions on their own, and find that they work long hours and can begin to burn out quickly. By outsourcing some of your routine tasks, you can leverage your time to spend on the functions that you do best in order to grow your business.

When trying to determine whether outsourcing will benefit your company, you need to determine how much money your time is worth. A simple way to figure this out is to estimate how much money you would like to make in a year, and divide that into productive work hours. Most of us are only productive about 2-3 hours a day. For example, if you'd like to make $200,000 this year, and you work 3 productive hours each day, 5 days a week, then your time is worth roughly $260 an hour. With this scenario, you could benefit from outsourcing any function that you can pay someone to do for less than $260 an hour.

In order to outsource effectively, you must understand your own business and processes. Take some time to write down job descriptions for different functions, as well as the processes you use in your business to accomplish certain tasks (like how you enter your invoices and receipts, how you generate new leads and clients, etc.). As part of this exercise, include clear expectations of what you hope to accomplish. A clear vision and business plan is key to setting up clear expectations. Once you have written down the job descriptions, you'll have a better idea of what you would like to outsource first.

There's no hard and fast rule as to which job functions you should outsource first, but many business owners like to hand off the functions that they enjoy the least. If you really dislike customer service, you may want to find a customer service rep first.

You have many options when looking for companies or services that will handle your outsourcing needs. Check with others in your industry to see who they use to outsource their functions. Many outsourcing firms not only specialize in certain functions (like customer service), but also in certain industries (like real estate). You can use freelancers, virtual assistants, or any number of outsourcing firms.

Many business owners hesitate to outsource some of their functions because they want to have complete control over their business, or they believe that it will be too difficult to train someone to do what they need. If you fall into this category, you may want to try outsourcing some very simple, routine tasks to get started. It will be well worth the effort!

When choosing an outsourcing firm, or freelancer, make sure you set clear expectations up front. Share your vision about how you see that function growing your business, and offer incentives for work well done, or work done under budget, or before a deadline.

In addition, take time to properly document how the work should be performed. This can be done easily with screen capture video software, and/or written processes and procedures.

Taking the time to properly train and motivate your outsourced personnel will benefit your business greatly. By now, you will see that outsourcing some of your business functions will help free up your time to work on your business, rather than in your business.

How to Become a Better MLM Recruiter

The lifeblood of any multi level marketing business is recruiting. Without new distributors your business will not grow. Anyone that has been involved in an mlm business for any period of time knows this and yet it seems to be the hardest thing to do. Why is that? Here are a few recruiting tips that can help you and your group to not only grow, but flourish.

1. First of all when you are talking to a prospect you need to try and see your business through their eyes and ears. The longer you are involved in your business the harder this is to do. You begin to assume things about your business that a new prospect will not naturally know. They do not know how great your products are. Or they do not know how great your compensation plan is.

The key here is to never assume, but to ask questions and then listen to what your prospect is saying. They will lead you to what is important to them and then you can proceed from there.

2. Spend some time just building a little rapport outside of your business. This simply means talking to them about them. Everyone loves to talk about themselves. You will very quickly find out what their hot button is by finding out what they like to do in their spare time. What they do and don't like about their lives right now. Making a friend goes a long way when it comes time for them to listen about your business.

3. Work at becoming a better communicator. The best skill you can develop when it comes to communicating is to become a better listener. Have you ever been in a conversation and felt like the person you were talking to was not hearing what you said. Many time people are so busy thinking about what they are going to say next that it wouldn't matter what you were saying because they weren't listening anyway. You have 2 ears and one mouth for a reason.

4. You get paid in your mlm business to get a yes or no out of your prospect. The sooner you find this out the better off for both of you. As you are talking to your prospect you basically go through the whole process just to find out if they are interested in joining you or not. Don't be afraid to find this out. If the answer is no that's o.k. because you can quickly move on to your next prospect.

To summarize this article, asking questions, becoming a better listener, and arriving at a final decision is the fastest way to make your network marketing business grow. Doing this over and over and getting your group to do the same will make all of you better recruiters.

Treat Your Writing as a Business

Writing is more than just a creative process. It's a business that can create a substantial income for you. First, however, you may need to change your entire mindset.

The dream of almost any unpublished writer is one day getting published. To have their material read by the masses of people who love to read. Then, secondary to that is the desire to even get paid for their work.

Writing is one of those passions that seem to rise up from deep within and whether money is involved or not, the writer is compelled to write. Words become a living entity that breathes life into the reader who consumes them.

This is fine except that when a writer needs to make a living, the business and financial end tend to land on the back cover of the entire publishing process.

It is important for any writer to realize that once they have completed a writing project, it is then time to stop being a writer and begin being a businessperson.

Time spent creating your work is time that should be charged to your company. If you're not sure what to charge as an hourly rate, ask yourself what it would cost you to hire someone to write it for you.

Publishing contracts and processes take on many faces and all are negotiable. Having your book tied up at a publisher who will take upwards of a year to evaluate your work, and possibly reject it, is like trying to buy a car while you wait for the salesman to decide if he wants your business or not. Besides, you wouldn't give someone a year to try out your couch before they decided if they wanted to buy it or not, so why would you do it with your livelihood?

A partnership with a publisher is essentially a joint venture between two companies - yours and theirs. Your mandate as a business owner is not to just hope that they will like your writing and decide to publish. Your job is to decide if your product and their company is a good match and to allow them to do the same. Whether you actually got paid or not, if you have billed your research and writing time to your company, then you are coming to the table with a major financial investment in your hands. If you couple that together with your talent and your ability to view the world in a way that others want to explore it then you have a valuable commodity to do business with. Never feel inferior.

Are you very creative? Can see things that others might not? Do you think that you can list and expand on all the benefits of a soup bowl? If so, then copywriting may be a style of writing you wish to consider as a business venture.

Copywriters write compelling advertisement copy for companies.

Have you ever bought a meal at a quality restaurant based solely on the succulent description you read in their menu? Or did you buy a product somewhere because of what you read in a magazine ad? What about the letters you read in your mail advertising everything from credit cards to antique grandfather clocks? Those are all the works of a copywriter.

This is a very lucrative field and copywriters can make thousands of dollars, if not tens of thousands of dollars, writing about just one product. Why? Because a seller knows that a good copywriter will generate far more money in product sales than what the seller paid for the copywriting itself.

If you want to see who is looking for writers, then go to elance.com online, or buy "The Writers Market" in your bookstore.

By changing how you view your writing, you can be both creative and financially rewarded.

Keep writing!